Core Values: Caring, Respect and Compassion

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We care deeply about the welfare and well-being of our livestock. We respect our livestock’s right to live happily without stress and cruel treatment. We will ensure that our livestock will be treated humanely from birth to the last day.

We care deeply and value highly for the health, safety and well being of our staffs and the people who work with us. We respect human life and the life of other living beings greatly. For this reason, we will encourage our staffs to familiarize and apply the life saving rules, health and safety rules and Job safe rules at all time while at work and at home.

We care and respect our customer desire, need and requirements. We will do our best to ensure that our meat products are high quality and timely as per client’s specifications and requirements without compromising our livestock welfare and well being. We value and respect different opinions, ideas and the way we do things in terms of our customer services, live cattle management, and employee care and well-being.

We encourage and empower our employees to dare to take challenge at work as well as in life in general to think outside the box, to grow and prosper for self, work, family, community and country.